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How do you want to be part of the change?
I am a business
I want to improve my tourism activities and ensure animal welfare.
I am a tourist
I want to learn how to make responsible decisions when traveling regarding animal acitivties.
Animal welfare and responsible tourism
At Animal Wise, we believe tourism can be a force for positive change, helping protect animal life and fostering a better relationship between people, animals and their environment. We are specialists in animal welfare applied to tourism, working to transform the way travellers and businesses interact with animals by promoting good practices based on scientific evidence.
We develop standards and tools to help travellers and businesses make more informed decisions about tourism activities involving animals, bringing together science, international experience and specialised expertise in animal welfare.
Our goal is to contribute to more responsible tourism, where animal welfare, conservation and environmental impact are considered in the design, choice and management of tourism activities involving animals.
Every day, thousands of people take part in tourism activities involving contact with, observation of, or interaction with animals. However, the criteria and requirements applicable to these activities can vary considerably depending on the country, species and type of activity.
At an international level, there is no single, harmonised framework establishing common animal welfare criteria across tourism activities involving animals. This diversity of regulations, together with the lack of common criteria, can make it difficult for travellers and businesses to understand which practices support animal welfare and which may pose risks or lead to unintended impacts.
That is why, at Animal Wise, we have developed a Good Practices Guide for Tourism Activities Involving Animals, based on scientific evidence, specialised animal welfare references, and the experience and expertise of professionals in the field.
The guide is free and accessible to everyone. It is designed to help travellers and tourism professionals better understand activities involving animals, identify good practices, and make more informed decisions.
Best practice Guides for sustainable tourism with animals
These free guides are designed for both travellers who want to make more responsible choices during their trips and professionals looking to improve their practices. They include practical recommendations, actionable tips and clear guidance on how to approach different types of activities involving animals, helping to incorporate animal welfare, conservation and good practices into tourism experiences.
Download the guides here:
Why us?
We help businesses implement and maintain high animal welfare standards through specialised tools and resources. We support the adoption of evidence-based good practices tailored to each activity, helping businesses improve the management of their animal-related experiences and respond to travellers’ expectations.
Incorporating animal welfare into the management of tourism activities can help businesses differentiate their offering and respond to the expectations of increasingly informed travellers. We also raise awareness among consumers and provide them with tools to better understand activities involving animals and make informed decisions throughout their travels.
We provide ongoing training and tailored consultancy to help businesses integrate animal welfare criteria and good practices into their activities. Our approach can also incorporate conservation and other sustainability criteria, adapted to the specific characteristics and needs of each project, helping businesses strengthen their practices and create more responsible tourism experiences.
We are working to build an international network of businesses committed to improving animal welfare in tourism. Through our website, social media and events, we help share initiatives and good practices related to tourism activities involving animals.
Collaborations
Have you witnessed any bad practices during your animal excursion?
If you’ve experienced any situation involving animal abuse, exploitation, or inappropriate practices, share it with us. Your report helps us raise awareness about these issues, prevent others from repeating such activities, and create reports that drive real change in the industry.
REPORT AN INCIDENT
Have you witnessed a concerning practice during an animal tourism activity?
If you have witnessed animal mistreatment, exploitation or inappropriate practices, please share it with us. Your report helps us raise awareness of these issues, help prevent others from participating in harmful activities, and develop reports that can contribute to meaningful improvements across the sector.
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Stay up to date with our latest projects, tips on animal tourism, news and collaborating companies on Instagram.